Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Your SaaS content marketing plan needs a content distribution strategy.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Duct Tape Marketing

MAY 19, 2011

When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). One of my ebooks has been downloaded close to one million times. The Complete Small Busine.

Whitepaper 50

Whitepaper Direct Mail eBook PR 50

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem.

Whitepaper 97

Whitepaper Key Performance Indicator Direct Mail eBook 97

Sachs Marketing Group

JUNE 21, 2023

By employing a strategic content marketing plan, businesses can ensure that they are not just promoting their products or services, but also building a brand that resonates with the values and interests of their target audience. Regular Updates: Keep your audience informed about the latest products, services, and company news.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Scoop.it!

APRIL 20, 2023

From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips! That’s it for today. To your success!

Marketing Plan 83

Marketing Plan Content Marketing Real Estate Whitepaper 83

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year.

Whitepaper 130

Whitepaper Transform PR eBook 130

Scoop.it!

OCTOBER 20, 2022

As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. Apps and email are “channels” to house content, so I don’t include them as content marketing types. Lead magnets can be case studies, eBooks, templates or checklists. Marketing two-pager.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Search Engine Land

JANUARY 16, 2024

Find out where your ideal customers hang out and what types of content are most likely to bring them to your brand with a cross-platform lead generation content marketing experiment. Potential KPIs: customer lifetime value (CLV), monthly/annual recurring revenue (MRR/ARR) Is your marketing strategy ready for 2024?

Customer 101

Customer Customer loyalty User-Generated Traditional Marketing 101

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. White papers. If you find success, great.

Digital Marketing 107

Digital Marketing Whitepaper User-Generated eBook 107

Lynton Web

JUNE 8, 2023

This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. How to Perform a Content Audit Here’s how to perform a content audit so you can see success in your marketing campaigns. Content marketing plans typically feature different forms of content.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Marketing Insider Group

JANUARY 19, 2021

One of the first steps to building a solid content marketing plan is researching your audience. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. White papers. Research Your Target Audience and Create Buyer Personas. Pillar pages. Infographics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. You can use each type of interactive content in distinct ways within a marketing plan. There are several ways to create interactive content. There’s no rule for it.

Whitepaper 84

Whitepaper User-Generated Customer Acquisition eBook 84

Adobe Experience Cloud Blog

AUGUST 3, 2018

As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. Choose what you want to designate as a “lead.”

Content Marketing 144

Content Marketing eBook Marketing Marketers 144

Sprout Social

JANUARY 25, 2019

Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Signal is providing a valuable resource for digital marketers. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts.

Branding 108

Branding Customer Whitepaper Manufacturing 108

Rock Content

AUGUST 20, 2020

Some of the most common are: blog posts; ebooks ; webinars ; white papers ; videos ; lists; infographics ; reviews; tutorials ; case studies; interviews; studies; templates; tools. Amount of content and posting frequency. Quality does not come from size, but from how well a content meets the requirements we mentioned earlier.

Whitepaper 78

Whitepaper eBook Inbound Marketing Product 78

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Rock Content

JUNE 10, 2020

So why don’t we go a little deeper into this subject, which can be so important for the success of your Digital Marketing planning. how this strategy is becoming more relevant, 79% of respondents had increased the use of interactive content in their Marketing and communication campaigns and actions. White papers.

Whitepaper 72

Whitepaper User-Generated eBook Transform 72

Scoop.it!

JANUARY 3, 2023

They are an essential part of marketing plans for SaaS , eCommerce, or any other type of business. Targets who are “solution aware” and “product aware” can be targeted with content such as case studies, whitepapers, product overviews, and webinars. Incentives can include free trial periods, discounts, free eBooks, etc.

Customer Journey 79

Customer Journey Whitepaper SEO Analytics 79

Unbounce

SEPTEMBER 12, 2023

The best lead generation landing pages offer visitors something enticing, like a free ebook, a webinar, a free trial, or just evoke a sense of curiosity and make the visitor want to learn more. Instead, page visitors want to receive some sort of value in exchange for the value they’re giving to you (like their email address).

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Learn why they matter and how you can apply them to your overall content marketing plan.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Duct Tape Marketing

AUGUST 29, 2013

They use content marketing throughout the process, starting with lead generation, moving to lead nurturing, and then creating content touch points to generate demand. So what type of content should the B2B content marketer be producing? A robust content marketing strategy is greater than the sum of its parts.

Content Marketing 64

Content Marketing Branding Thought Leadership Whitepaper 64

Exposure Ninja

SEPTEMBER 18, 2023

These skills work together to ensure you know the limits of your marketing campaign, plan accordingly and set realistic goals for said campaign. At Exposure Ninja, we use a few different tools to help us plan campaigns, including Teamwork and G-Suite. They can’t do all the planning for you.

PR 52

PR Copywriting Marketing Marketers 52

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 105

Digital Marketing Marketing Strategy B2C Marketing 105

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Exposure Ninja

JULY 21, 2022

The content marketing plan you are going to put in place will help with this. Many high-value websites will happily link to a free downloadable ebook if it is truly useful for readers. Have other websites linked to the content? Is the content visible within internal search and the website footer?

Health 98

Health SEO Advertising Advertisers 98

Backlinko

MAY 14, 2024

Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. And how you can use them to create an effective small business marketing plan. Including ebooks, checklists, and discount codes.

PR 102

PR Customer loyalty User-Generated Marketing 102