Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Digital Marketing b2b'

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Rock Content

SEPTEMBER 14, 2017

Of course, both of these are good to pursue to help differentiate ourselves within content marketing. Whitepaper: 7 steps to optimize your content marketing. The process usually looks like this: Here’s something that happened to me in real life; let’s blog about it and then tie it back to marketing.

Content Marketing 52

Content Marketing Whitepaper Marketing Marketers 52

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. Having a plan and understanding your audience will help you determine the types of content you should prioritize. The Benefits of Content Marketing. How to Build a Content Marketing Strategy.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. White papers. Thought leadership.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Content Marketing Institute

MAY 11, 2018

She needed to create an influencer program that complemented the existing marketing campaign and set goals she could meet in the short timeline. Create thought leadership (not product-oriented) videos on site. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning.

Influencer Marketing 102

Influencer Marketing Branding Whitepaper Thought Leadership 102

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

Content feeds the social marketing beast. Audit your existing marketing assets and identify your thought leadership pieces. Also make sure you put a plan in place that will enable you to consistently produce social marketing-worthy content—including blog posts, infographics, videos, and white papers.

Whitepaper 126

Whitepaper Thought Leadership Marketing Marketers 126

Hootsuite

AUGUST 21, 2019

Other ideas include bringing audiences behind the scenes to events, and hosting live Q&As with leadership. Consistency is key when it comes to effective marketing. Plan to stream at a set time each day, week, or month. Promoting a new product, event, whitepaper, or blog post also works well. Set a schedule.

Thought Leadership 111

Thought Leadership Real Estate Promotion Marketing 111

Adobe Experience Cloud Blog

AUGUST 3, 2018

As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase. Tell me about them in the comments.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Learn why they matter and how you can apply them to your overall content marketing plan.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. The bolded emphasis is mine to reflect the areas where content marketing often falls short, likely because of the content marketing purpose.

Content Marketing 63

Content Marketing Branding Thought Leadership Whitepaper 63

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. But they miss out on all those highly targeted offers. One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Make sure you cover each buying stage.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Do they prefer videos, whitepapers, blog posts, or infographics? Within two years of starting account-based marketing, SAP North America was able to create $27 million in new revenue from existing clients. What conferences or events are they attending? This could give you insight into where to spend your advertising budget.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketing 134