Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. And if they jump ship at this point in the journey, they’ll be a lot less likely to hop on board again in the future.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Animalz blog

MAY 27, 2025

If you cant answer that, dont ship it. Here are the key takeaways from the episode: “You should not ship something, or you shouldn’t even execute an idea if you can’t articulate the one thing that someone should walk away with after consuming that.” Real audience input grounds your campaigns in what matters.

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62

Adobe Experience Cloud Blog

MAY 27, 2016

On the initial level, searchers may make very broad requests, such as “shipping companies in the Northeast,” while other users may search for more detailed keywords to meet certain specifications. Some of your initial considerations should include: Keywords: The search terms on each level of decision-making will be different.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Free shipping? Check out our ebook, 8 Steps To Creating An Effective Holiday Marketing Campaign. Some things to think about: Experiment with your error pages. Can you send triggered emails? Can you remove a barrier for them to revisit you and complete their purchase? Maybe that’s a special offer? A discount?

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Search Engine Land

JUNE 16, 2023

Fill out this form to get your free eBook”) Decision stage: ‘I want to buy’ Decision stage user behavior and research needs Users in this stage are aware of their problem, have researched potential solutions, and have (hopefully) added your product to their short list of options. Alternatively, you can recycle evergreen content.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Marketing Insider Group

NOVEMBER 15, 2021

Basically, the creme de la creme when it comes to content marketing, engagement and thought leadership. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 94

Content Marketing Marketers Marketing Thought Leadership 94

Animalz blog

MAY 3, 2024

Content at large companies is more like captaining a cruise ship. Most content creation is done in-house, so content marketers get experience doing different kinds of work (LinkedIn, webinars, video content, podcasts, thought leadership ). If you pedal long and hard enough, you’ll eventually get where you need to be.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. After shipping 100 copies to T-Mobile and its agencies, guess what?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Hubspot Marketing

JUNE 18, 2025

Pillar pages, landing pages , lead magnets like ebooks — I love educational content. User Feedback Loops I often find that many marketing teams (and leadership) are so eager to talk about themselves that they forget to listen back. Content-Led Acquisition As a writer, I’m always partial to content-led initiatives.

User-Generated 115

User-Generated Direct Mail Marketers Marketing 115