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Ecommerce sees positive spending trends

Martech

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.

eCommerce 109
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Matrixed Tech Stacks with Both Horizontal and Vertical Aggregation Platforms

Chief Martec

” As a marketing ops person, my tribe is marketing. A CRM platform and/or a marketing automation platform is my vertical aggregation platform. So for marketing, this includes integrating apps for event marketing, online advertising, content-creation tools, affiliate management, etc.

Finance 95
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Acoustic alternatives: 8 competitors for customer engagement

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From here, you can select channels, automation triggers, conditions, wait times, and much more. If youre interested, we encourage you to check out our guides: The full guide to marketing automation (Platforms & examples). 8 proven eCommerce marketing automation strategies and tools.