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Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketingautomationplatform Klaviyo.
” As a marketing ops person, my tribe is marketing. A CRM platform and/or a marketingautomationplatform is my vertical aggregation platform. So for marketing, this includes integrating apps for eventmarketing, online advertising, content-creation tools, affiliate management, etc.
From here, you can select channels, automation triggers, conditions, wait times, and much more. If youre interested, we encourage you to check out our guides: The full guide to marketingautomation (Platforms & examples). 8 proven eCommercemarketingautomation strategies and tools.
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