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Planning Vs. Reality – 5 Typical Ecommerce Positioning Challenges

Digital Marketer

Few industries have as much potential for success as online sales, but successful eCommerce positioning can be challenging when your plans don’t match reality. The first step in most customer value journeys is building awareness of your products and brand. You’re doing a lot of heavy lifting in the eCommerce space.

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Why SEO should be a product

Search Engine Land

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 94
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101 Landing Page Optimization Tips

Unbounce

What do they already know about your product or service? Get 10% off your first purchase,” “check out our new product,” “meet our leadership team.” Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources.