Practical eCommerce - Marketing

JULY 28, 2024

Marketers want third-party cookies, but privacy advocates shun them. Google compromised, in a sense. The post Google’s Cookie Reversal Raises Questions appeared first on Practical Ecommerce.

eCommerce 118

eCommerce Marketing Marketers Advertisers 118

Six & Flow

JULY 28, 2024

If there’s one thing marketers have learned over the years, it's to expect the unexpected from tech giants. Google’s latest move, deciding not to deprecate third-party cookies in Chrome, is just another twist in the ongoing saga of digital privacy. Remember when we were all told to prepare for a cookieless future? Many companies dutifully started pivoting their strategies, investing in first-party data collection, and losing sleep over the impending doom of third-party cookies.

Marketing 45

Marketing Marketers 45

Buffer Marketing

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. It doesn’t cater to the unique tastes and expectations of the audience. In this article, I’ll share why you must tailor your social content to each network and give actionable advice for each platform.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101