Fri.Nov 29, 2024

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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

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SEO Analytics: The “I Can’t Believe It’s This Easy” Guide

Backlinko

SEO analytics involves digging into your site’s data to see how it’s doing. You track metrics like traffic, rankings, and user behavior to figure out what’s working. And what’s not. Why do it? It helps you stop wasting time on activities that don’t work. And double down on what does. At Backlinko, SEO analytics is central to what we do. It’s a major reason we were able to grow the site to 645K organic sessions per month.

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Leverage AI in Your Email Marketing Campaign: Best Practices for 2025

Vertical Response

Want to leverage AI in your email marketing campaign for better results? In this article, we’ll explore how AI can enhance personalization, optimize send times, and automate segmentation. Stay tuned for actionable strategies to boost your ROI and engagement. Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI.

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Marketing Tech Stack Audit Guide for Marketing Operations

MarketingOps

How to audit your marketing technology stack? If you are in the process of auditing your marketing tech (MarTech) stack and you feel overwhelmed, we are here to help. This guide will help you through the process and through auditing your marketing technology stack appropriately. Table of content What is a marketing technology audit? Why audit your marketing technology?

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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9 Best WordPress Backup Plugins Reviewed in 2024

Zumvu

Businesses, bloggers, and even entrepreneurs use websites to be on the fast lane of today's fast-paced digital world. WordPress dominates over 40% of worldwide sites, it is helping users create and maintain their site because of its flexibility and ease of usability.

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How AI is shaping digital advertising

illumin

Digital advertising has always grown and changed as technology evolves. With the continued development of artificial intelligence, digital advertising is seeing major shifts. AI has been front and center in minds and headlines through 2023 and 2024, with no signs of slowing down. The rise of platforms like ChatGPT and debates surrounding legal regulations have captured the imaginations of advertisers and audiences across the globe.

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12 Editorial Skills You Need to Become a More Efficient Editor

Hubspot Marketing

I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills. Being a good editor is a muscle you have to practice. In this piece, I’ll go over how to improve your editing skills with 12 strategies I used (and still use) to edit more efficiently while maintaining the integrity of the original author's words.

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10 Best Grammarly Alternatives Reviewed in 2024

Zumvu

Whether you are a student or a content creator, you need to write correctly and compellingly. For years, Grammarly has dominated the market of grammar-checking tools, providing users with one seamless experience after another in improving writing.

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How to Write an Article People Want to Read (in 7 Steps)

Backlinko

Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span of adults hovering at just over 8 seconds, it’s no surprise that many people don’t make it to the end of an article. But when you write an article, you’re looking to accomplish more than just catching attention. You want to create content that leads to real results.

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Our 10 Favorite Marketing Podcasts for 2025

Use Insider

The marketing industry moves fast. Blink and you might miss the next big trend. Because times change, and so do people’s preferences. What made audiences stop and say “wow” yesterday might just make them yawn today. Viral campaigns have probably been copied, rehashed, and worn thin by now. Originality fades fast when everyone’s doing the same thing.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.