Sun.Jul 16, 2023

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The Material Cost Of Canceling Diversity

CMO Network

Although America may be ready to turn the preverbal page on diversity, I don’t think we’ve fully considered the true cost of our actions—the cost of canceling diversity.

CMO 90
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Apple Mail to Remove URL Tracking Parameters

Practical eCommerce - Marketing

Apple's iOS 17 will remove URL tracking parameters from Mail, Messages, and Safari's Private Browsing. The post Apple Mail to Remove URL Tracking Parameters appeared first on Practical Ecommerce.

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2000% Increase in Gross Gaming Revenue During FIFA World Cup Campaign

Bannerflow

Kaizen Gaming is a rapidly expanding GameTech company with great global recognition. With a focus on Technology and People, Kaizen continually strives to provide the best and most trusted online gaming experience to their customers worldwide.

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5 Ecommerce Platforms for Small Business

Sachs Marketing Group

Choosing the best ecommerce platform for small businesses requires evaluating factors like scalability, integrations, customer service, pricing, and user-friendly interfaces. It’s all about finding the platform that can support your unique business needs and growth trajectory. As a small business owner, you may feel overwhelmed by the countless ecommerce platforms available today.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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2023 Design Trends: Unveiling Dynamic Visual Experiences for Brands

Bannerflow

As the digital landscape continues to evolve, designers are constantly pushing the boundaries to captivate audiences with fresh and innovative visuals. In this blog post, we will delve into the exciting design trends that have emerged in 2023. These trends not only reflect the spirit of the times but also offer unique opportunities to create engaging user experiences.

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How Chatbots Can Support Your Sales Team

Six & Flow

Chatbots have become increasingly popular in various industries, and their potential for supporting sales teams should not be overlooked. In this article, we will delve into the role of chatbots in sales , the benefits they bring, how to implement them effectively, and explore real-life case studies. We will also discuss the future of chatbots in sales, providing insights into predicted trends and developments that can help sales teams stay ahead of the game.

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The Rise of Revenue Operations

Six & Flow

In today's hyper-competitive business landscape, where customers are more informed and demanding than ever before, organisations are constantly seeking new ways to drive revenue growth and stay ahead of the curve. One concept that has gained significant traction in recent years is Revenue Operations (RevOps). It has emerged as a strategic approach that aligns sales, marketing, and customer service, enabling companies to maximize their revenue potential and streamline their operations.