Sachs Marketing Group

JULY 22, 2023

Technical SEO refers to the process of optimizing the infrastructure of a website to aid search engines in crawling and indexing it efficiently. It involves improving site speed, ensuring mobile-friendliness, creating XML sitemaps, securing your website with HTTPS, and more, thereby enhancing its visibility and ranking on SERPs. Navigating the complex world of technical SEO – a specific type of search engine optimization – can often be overwhelming.

SEO 52

SEO Health Communications Digital Marketing 52

Six & Flow

JULY 22, 2023

Marketing software can seem like a huge investment, but it's important to factor in more than just the initial cost. The Total Cost of Ownership (TCO) is a metric that tells you the total expense you'll incur throughout the lifespan of the software. In addition to TCO, it's important to consider the Return on Investment (ROI) you're getting from the software.

Marketing 52

Marketing Marketers 52

Duct Tape Marketing

JULY 22, 2023

Weekend Favs July 22 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

Product 51

Product Marketing Marketers 51

Six & Flow

JULY 22, 2023

Customer Journey Analytics, a powerful tool offered by HubSpot , empowering product managers and marketers to delve deep into their brand's touch points and unlock valuable insights to improve conversions.

Customer Journey 52

Customer Journey Analytics Customer Management 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail