Sat.Jul 08, 2023

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Weekend Favs July 8

Duct Tape Marketing

Weekend Favs July 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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10 Types of Emails in Email Marketing

Sachs Marketing Group

Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Variety helps prevent fatigue, keeps your content fresh and relevant, and allows you to deliver the right message at the right time, enhancing customer relations and conversion rates.

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How to Master MEDDPICC©

Six & Flow

Sales is a dynamic field that requires constant adaptation and improvement. In order to succeed, sales professionals need to have a clear understanding of their customers' needs and the ability to effectively navigate the buying process. One methodology that has proven to be highly effective in achieving these goals is MEDDPICC ©. But what exactly is MEDDPICC © , and why is it so important in sales?

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WhatsApp for business: 5 ways brands can leverage the world’s most popular messaging app

Use Insider

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. To succeed, it’s crucial to segment your customers and provide detailed information accurately.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Using Data to Improve Your Inbound Lead Generation Strategy

Six & Flow

In today's digital age, where information is power, businesses have the opportunity to leverage data to gain a competitive edge. When it comes to inbound lead generation, data plays a crucial role in optimising marketing strategies and maximising conversions. By understanding the importance of data in lead generation and implementing effective data collection methods, businesses can make data-driven decisions that drive results.

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Strike the right balance between content collaboration and output

Welcome Software

Like everyone, I love collaboration. I'm all about working together and creating awesome stuff. When I team up with others, it's like magic happens! Ideas flow, creativity soars, and we come up with the coolest ideas, campaigns, and marketing strategies. But here's the thing, folks: sometimes, we collaborate a little too much. I mean, seriously, it's like collaboration is the default mode for everything nowadays.

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Discover the best experimentation and A/B testing use cases

Welcome Software

When it comes to an experimentation framework , don't put your ideas on a pedestal, and don't get side-tracked by someone else's. Ideas are a dime a dozen. The only thing that matters is understanding user behavior and how it affects the outcome of every digital experience you build for your customers. What kind of digital experiences are you building?

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Discover the best experimentation and A/B testing use cases

Welcome Software

When it comes to an experimentation framework , don't put your ideas on a pedestal, and don't get side-tracked by someone else's. Ideas are a dime a dozen. The only thing that matters is understanding user behavior and how it affects the outcome of every digital experience you build for your customers. What kind of digital experiences are you building?

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Discover the best experimentation and A/B testing use cases

Welcome Software

When it comes to an experimentation framework , don't put your ideas on a pedestal, and don't get side-tracked by someone else's. Ideas are a dime a dozen. The only thing that matters is understanding user behavior and how it affects the outcome of every digital experience you build for your customers. What kind of digital experiences are you building?