Martech

MARCH 7, 2025

Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are “somewhat concerned.” The majority of those surveyed (60%) expect ad budgets will drop by 6%–10%. Nearly a quarter (22%) expect an 11%–20% drop. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.

Advertising 117

Advertising Advertisers Analytics Price 117

Use Insider

MARCH 7, 2025

OneSignal is a popular customer engagement platform mainly known for its push notification capabilities. It also supports other channels like email, SMS, and in-app messaging. However, larger teams often decide to look for alternatives to OneSignal that offer: Access to more channels like WhatsApp, on-site, and digital ads. Engagement and personalization tools for websites and mobile apps.

eCommerce 59

eCommerce Customer Journey User-Generated Price 59

Martech

MARCH 7, 2025

Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Lets explore how GA4 defines sessions, how traffic sources influence session tracking and what they mean for your analytics. What are sessions in GA4? In GA4, how a session is categorized depends on the origin of the visit.

Analytics 110

Analytics Shipping Marketing Strategy Marketing 110

DirectMail2.0

MARCH 7, 2025

Today is Employee Appreciation Day, making it the perfect time to celebrate the incredible talent and dedication of our team. At DirectMail2.0, we believe that great leadership drives innovation, success, and long-term growth. Thats why we are thrilled to announce the promotion of three outstanding individuals to our C-Suite executive team. Their dedication, expertise, and commitment to the companys success have elevated their well-deserved leadership roles.

Direct Mail 59

Direct Mail Promotion Management Marketing 59

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Martech

MARCH 7, 2025

LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making money by sharing its data. Instead, it generates revenue from advertising and premium subscription services, especially those for recruiters and sales professionals. That hasnt kept sales engagement platforms from using Chrome extensions to help sellers generate leads by grabbing data from LinkedIn.

Advertising 105

Advertising Advertisers Social Media Marketing Marketers 105

Martech

MARCH 7, 2025

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and inefficiencies. Knowing when to consolidate and when to keep redundancy is key to maintaining an effective martech stack. The value of addressing overlaps Martech stacks are constantly evolving.

Management 75

Management Price Place SEO 75

Zumvu

MARCH 7, 2025

While platforms like Amazon and Facebook Marketplace have changed how we shop, the straightforwardness, hyper-local focus, and cost-effectiveness of traditional classified advertisements continue to attract millions of people.

Advertising 59

Advertising Advertisers 59