Search Engine Land

JANUARY 21, 2023

Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no change to its overall set of web search results. There would still be 10 unique listings, as before. It’s just that Google would be deduplicating and no longer show any of those listings twice.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

CMO Network

JANUARY 21, 2023

Marginalized consumers want brands to prove they are worthy of their attention and dollars.

Branding 97

Branding Marketing Marketers CMO 97

Duct Tape Marketing

JANUARY 21, 2023

Weekend Favs January 21 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

PR 67

PR Communications Customer Marketing 67

Neil Patel

JANUARY 21, 2023

Almost every organization has a blog or some type of content production regimen, but what if you don’t have the time or resources to produce all of that content yourself? That’s where curated content comes in. Curated content is the process of finding and sharing relevant and valuable content from other sources. It can be used to supplement your own original content, or it can be published as standalone pieces.

Content Marketing 89

Content Marketing Marketing Strategy Advertising Advertisers 89

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail