Search Engine Roundtable
SEPTEMBER 2, 2022
Google has updated its meta descriptions help documentation to provide five examples of how to improve your meta descriptions. This was added yesterday, plus Google did some formatting updates to the page.
Hubspot Marketing
SEPTEMBER 2, 2022
Back in July, Mark Zuckerberg announced a change to Facebook's news feed — it's been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following. Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Journal
SEPTEMBER 2, 2022
From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of Social Media appeared first on Search Engine Journal.
Hubspot Marketing
SEPTEMBER 2, 2022
Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever that may be, there's a chance offline marketing could make a comeback.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
SEPTEMBER 2, 2022
As many of you know Bill Slawski passed away in May. But earlier this week, Bill's treasure trove of content covering search patents and more at SEOByTheSea.com went offline. The issue appeared to be that the billing was not paid, but when it was brought to the attention of the hosting company, SiteGround, they decided to reactivate the site for free.
Sprout Social
SEPTEMBER 2, 2022
Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. Keeping up with the shifting digital tides is crucial. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
SEPTEMBER 2, 2022
Stop trying to figure out how to produce more content. Instead, figure out how to produce more holes-in-one. Robert Rose explains how to win the content marketing game by taking fewer swings.
Econsultancy
SEPTEMBER 2, 2022
Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future. I bet you get this answer a lot, but there really isn’t a ‘typical’ day for me!
Hubspot Marketing
SEPTEMBER 2, 2022
Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency. Measuring the success of an agile marketing process is critical as it helps monitor processes and ensures everything is on track — this is where agile metrics come in.
Search Engine Roundtable
SEPTEMBER 2, 2022
Google seems to be testing or launching, showing dual people also ask boxes in the Google Search results. One people also ask box is in English and, in this case, the other is in Hindi.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Quikly
SEPTEMBER 2, 2022
Most of us are familiar with the feeling of scarcity. It's that nagging sense that we don't have enough resources, that something valuable is almost gone, and that we need to grab whatever we can before someone else gets it first. Scarcity is a powerful emotion, and it's one that marketers have increasingly been leveraging in recent years.
Search Engine Roundtable
SEPTEMBER 2, 2022
Google is testing a search feature for more product and e-commerce features, this one is titled "explore products." The explore products feature comes with product images and without product images.
Search Engine Journal
SEPTEMBER 2, 2022
Consistency is the key to getting more mature audiences to leave reviews. Expert Tony Wright explains how. The post How Can We Encourage Older Consumers To Leave Reviews? appeared first on Search Engine Journal.
Search Engine Roundtable
SEPTEMBER 2, 2022
Google's Gary Illyes said on the last Search Off the Record podcast that Google can crawl certain sections of your site more frequently and also infer the quality of certain sections of your site differently.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
SEPTEMBER 2, 2022
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom Conversion Values For Store Visits appeared first on Search Engine Journal.
Litmus
SEPTEMBER 2, 2022
[link]. For our first edition of Feature Friday, we are celebrating email personalization and how Kate Spade is using it to better engage and connect with subscribers with live polls. . Recently, Kate Spade sent an email to subscribers with a live poll that encourages subscribers to engage by choosing which type of jewelry they prefer. Here’s how it works: The email starts with a hero image showcasing Kate Spade jewelry with a great call to action button, directing subscribers to shop on their
Search Engine Journal
SEPTEMBER 2, 2022
Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication. The post Twitter Starts Testing An Edit Button appeared first on Search Engine Journal.
Marketing Blogo
SEPTEMBER 2, 2022
The reason why Business Needs a Blog for marketing is to drive in Traffic, generate brand awareness, for promoting your product and service, to mention a few. This traffic is the breath of any online business, without this business can’t thrive.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
SEPTEMBER 2, 2022
This week, again from Jerusalem, I spoke about this weird rollout for the Google helpful content update.
CMO Network
SEPTEMBER 2, 2022
Dear Old Spice, Hello, my friend.
Six & Flow
SEPTEMBER 2, 2022
This is part 3 in our series surrounding high modernism and Digital transformation.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
SEPTEMBER 2, 2022
If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you. CDP pricing is complicated for two reasons. CDPs do different sorts of things. CDPs have different “origin stories,” and their pricing is often a relic of what they used to be and do. A CDP that started as an email service provider might base its price on events, like emails sent, page views, clicks, etc.
Martech
SEPTEMBER 2, 2022
Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to harness these capabilities, here are some ways to get started. “You do not, and should not, try to create this yourself in-house from scratch,” said Jim Lecinski, clinical associate professor of marketing at Northwestern University at The MarTech Conference.
Expert insights. Personalized for you.
143 
Let's personalize your content