This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 18, 2010 16 Subscribe B2B Marketing Predictions For 2011 Share Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate.
Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new
Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
In this still challenging post recessionary environment, CEOs continue to be urgently focused on growth. As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners.
Dreamforce is less than a month away- and everyone is starting to get pretty excited. If this is your first time attending, get ready for a great week ( plus, check out these first timer tips from Andrew Sinclair). And for those of you that have been to a previous Dreamforce, be excited for an even bigger and more spectacular event. To kick off the fun, I thought I would put together a list of things you probably didn’t know about this year’s event: There shouldn’t be lines for breakout sessio
In a special event, as part of our Revenue Masters series , we brought together some of the top minds in B2B demand generation to answer this critical question. Marketing and sales experts, Jill Konrath, Craig Rosenberg, Sandy Carter and Jon Miller weighed in on the debate with their perspectives, as well as provided advice for marketing and sales alignment.
In a special event, as part of our Revenue Masters series , we brought together some of the top minds in B2B demand generation to answer this critical question. Marketing and sales experts, Jill Konrath, Craig Rosenberg, Sandy Carter and Jon Miller weighed in on the debate with their perspectives, as well as provided advice for marketing and sales alignment.
In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire. In this post, we will summarize the basics. First off, how do you define content marketing? What is it? Content marketing is the creation and sharing of content for the purpose of promoting a product or service.
I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. In this video, we discussed how a model can help define and manage how a potential customer proceeds through various qualification, opportunity and revenue stages to become an actual customer.
Sales and marketing are in the process of rapid evolution, changes driven by both market pressures and improved technologies. Some have dubbed the new business paradigm as Sales 2.0 , or Sales and Marketing 2.0. The new vision is one that has improved alignment between sales and marketing departments, shared goals, and a better understanding of customers.
“Marketing has always been a grueling and competitive sport – not unlike running a marathon.With the changes in the buying process, in media and technology, and managing expectations, it’s like running a marathon as the ground shifts beneath your feet. What was already difficult, is becoming increasingly difficult. If you’re going to do it without measurement, it’s like running a marathon, in an earthquake, blindfolded.&# – David Raab.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry. For many of them, product trials are an important lead generation tactic.
I was recently thinking about Harvard economist Michael Porter’s Competitive Advantage: Creating and Sustaining Superior Performance, and in particular, his idea of the Value Chain. Porter’s Value Chain concept is a way to assess a company by separating it into “strategically relevant activities” in order to better understand how well processes function and perform across business units and how that impacts costs and revenue.
To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. Evan started off with some interesting and scary statistics of why marketing and sales alignment is so important in your organization.
Geeks and Artists unite! In the words of Jon Miller, VP of Marketing at Marketo, Marketing is not the arts and crafts guy anymore! Marketing is part of the organization that is now held accountable for revenue. Marketing is both an art and science. How do we create the perfect mix? Find out more in the latest version of Marketo’s secret sauce: Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketo’s CEO, Phil Fernandez was invited, once again, to share his thoughts on the weekly SLMA Radio show. In case you missed it, download the recording here or read below for a quick summary. Phil was recently inspired by reading Michael E. Porter’s book, Competitive Advantage: Creating and Sustaining Superior Performance , which talks about the value change in business, and how business needs to change their processes as well as understand the investments that are associated with these proce
I’m pleased to share some smart advice from Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. She’s worked with some of the most successful B2B companies including IBM, Avid, CA, Constant Contact, and Lotus, and has published in HBS Working Knowledge, MarketingProfs, and Mass High Technology.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 4, 2010 2 Subscribe How To Shorten The B2B Buyer Cycle With Landing Pages Share The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 4, 2010 2 Subscribe How To Shorten The B2B Buyer Cycle With Landing Pages Share The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 Summit was held on November 15th, 16th and 17th.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? Share The folks at Velocity Partners think that this is a great (and a scary) time to be a B2B marketer.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 9, 2010 4 Subscribe Report: Blogs Are An Important Part Of The Marketing Mix Share The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent &# State of the Blogosphere &# report.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 28, 2010 1 Subscribe Integrate Social Media Into Your Marketing Mix As a results-oriented marketer you want to only deploy your precious time and budget into marketing programs that work.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 11, 2010 1 Subscribe Top Takeaways From Blogwell Philly 2010 Share On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 2, 2010 Subscribe November: The Five Links You Need Share Halloween is over and with the turning of the calendar page to November, there are many changes taking place.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
133 
Let's personalize your content