Marketing Insider Group
APRIL 11, 2016
With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will […].
Adobe Experience Cloud Blog
APRIL 15, 2016
Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.
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Duct Tape Marketing
APRIL 11, 2016
The Panama Papers and WordPress Security written by Alex Boyer read more at Duct Tape Marketing. WordPress is without a doubt the best, most flexible platform for a small business website. We suggest it for every business we work with, and half of the tools we recommend are WordPress plugins or add-ons. Simply put, if you aren’t using WordPress for your website, you are missing out on tons of functionality.
Adobe Experience Cloud Blog
APRIL 14, 2016
Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise. In my experience working with clients as a Solution Consultant, I see marketing teams do a lot of guesswork when it comes to their campaigns, hoping that their message will be heard.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
APRIL 13, 2016
Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. Why? While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.
Adobe Experience Cloud Blog
APRIL 12, 2016
Author: Elaine Ip If there’s one thing I’ve learned in life, it’s that nothing comes free. That free trial of Netflix you signed up for? They didn’t offer you it to support your binge watching habit. Ultimately, they wanted you to get a taste of what they’re offering so that you stay a customer. Or what about the newsletter you signed up for from your favorite retailer to receive a 15% discount in your inbox?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
APRIL 12, 2016
The Beloved Kid’s Movie You Didn’t Know Was Content Marketing I had taken a big risk with my kids and it paid off. I apprehensively showed my sons a movie on-demand that I had grown up loving as a kid. The movie was from the 70’s, so I wasn’t sure whether they’d like it or think […]. The post Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?
Marketing Insider Group
APRIL 13, 2016
Today’s environment calls for marketing to focus on the “end value” in mind. The advertising and marketing industry has a saturation of companies with churn and burn models or providing mediocre strategies but charging client’s huge fee’s. Now more than ever to be successful and get higher quality clients the paradigm has shifted and companies […].
Marketing Insider Group
APRIL 11, 2016
Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. Then, take an outsider’s view and ask yourself it evokes any kind high energy […]. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group.
Marketing Insider Group
APRIL 9, 2016
Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch. We’re up and running now, so you might think the hard part’s over. Well, I’ll let you […]. The post 12 Tactics to Launch & Market Your Startup (with Little to No Money) appeared first on Marketing Insider Group.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
APRIL 14, 2016
As a retailer, you know how important a successful marketing campaign can be. What you might not be aware of, though, is the powerful impact mobile marketing is having on retail. Whether you cater to a mobile audience or not, here are seven reasons that you can’t ignore mobile marketing any longer: Just About Everybody […]. The post 7 Reasons Retail Brands Can’t Ignore Mobile Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
APRIL 14, 2016
Yes, I know my title ends in a preposition. Sue me, grammar police of the world. There’s a reason that content dominates the world of marketing: It allows businesses to leverage their knowledge and stand out from their competition. Besides being cost effective, content marketing provides value that quickly builds relationships with customers. It also […].
Marketing Insider Group
APRIL 13, 2016
Developing and executing an effective content marketing strategy is no easy task. Many marketers share the same content marketing headache of limited resources, tight deadlines, ambiguous metrics, and siloed teams producing content and engaging consumers on their own. So how do you go about solving these challenges to achieve your marketing goals? What you need […].
Marketing Insider Group
APRIL 13, 2016
These days you can’t get within five feet of a computer or mobile device without encountering a blog about mobile marketing, but the majority seem to focus on B2C ideas with little thought given to businesses looking to reach other businesses. Never fear – your strategy is here! You really can attract buyers using mobile […]. The post Can You Really Attract Buyers with B2B Mobile Marketing?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
APRIL 10, 2016
Reddit is tough. You can’t just post a promotional link to your blog and hope that people will like it – even if it is perfectly relevant and informational (trust me – I learned the hard way). You have to figure out the right game plan for using reddit in a way that will help […]. The post How to Not Suck at Reddit appeared first on Marketing Insider Group.
Marketing Insider Group
APRIL 12, 2016
Everyone wants to deliver exceptional customer service. However, wanting to do so and actually achieving it are two entirely different things, especially if you consider recent statistics on the state of customer service. Here’s why you should care about customer service: A survey from Aspect found that 76 percent of consumers believe that service is the true […].
Marketing Insider Group
APRIL 15, 2016
Have you ever felt stuck? If you are like me, you know you should be producing great content. And you’ve figured out that you need to do more than promoting your latest blog a few times on social media. When it’s all said and done, you have a desire for more growth. Maybe it comes from the expectations […]. The post Why Salmon + Broccoli = The Secret Sauce To Growth appeared first on Marketing Insider Group.
Marketing Insider Group
APRIL 11, 2016
Does your content marketing connect the digital dots with your customer experience? My great grandmother, Michaelena, used to give me connect-the-dots books to keep me busy when I was a toddler. Many times the dots I created did not match the intention of the books’ authors. My ‘masterpieces’ often resulted with my grandmother just shaking […].
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
APRIL 15, 2016
Building Trust for Online Referral Marketing Campaigns written by Guest Post read more at Duct Tape Marketing. photo credit:” Pixabay. Running an online business can be difficult and expensive; you have to worry about managing ad campaigns and monitoring your budget. If this is not done properly, your business could fail. Having a referral marketing program is a great way to reduce marketing costs and increase the profitability of your business.
Duct Tape Marketing
APRIL 13, 2016
How to Master the Art of People written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dave Kerpen. Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people. Entrepreneurs are typically visionaries and that trait doesn’t always come with natural leadership skills.
Duct Tape Marketing
APRIL 14, 2016
Using Marketing Automation Tools to Boost Your Customer Referral Program written by Guest Post read more at Duct Tape Marketing. photo credit:” Pexels. The benefits of referral marketing have been recognized for a long time. Compared to traditional advertising, a positive referral from a happy customer is one of the most valuable forms of marketing.
Duct Tape Marketing
APRIL 9, 2016
Weekly Favs April Nine written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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