Hubspot Marketing

MAY 3, 2017

I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. But sometimes, there's nothing quite like listening to a lecture, taking notes, and doing homework. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks.

Inbound Marketing 144

Inbound Marketing eBook Social Media Marketing Copywriting 144

Adobe Experience Cloud Blog

MAY 4, 2017

Author: Ari Soffer No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it’s unlikely to evolve into a race of cyborgs bent on destroying the human race either or, steal our jobs for that matter. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here

Thought Leadership 134

Thought Leadership Marketing Marketers Social Media Marketing 134

Sprout Social

MAY 2, 2017

Despite social media’s proven track record, there are still some companies who aren’t quite sold. Maybe you have questions about the value you’re getting from it or even the benefits of social media for your business. Whether you’re looking for some new ways social media can benefit for your brand, or trying to sell its value to the C-Suite or even clients, we have you covered.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Marketing Insider Group

MAY 1, 2017

The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them […].

Branding 110

Branding Product Customer Marketing 110

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MAY 1, 2017

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me.

Personalized Marketing 134

Personalized Marketing COS Branding Price 134

Adobe Experience Cloud Blog

MAY 2, 2017

Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Often, we think of marketing as being “online” and “offline” or “traditional.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Marketing Insider Group

MAY 4, 2017

Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water. However, without proper supervision, those profits can drain away just as quickly. If our business is inefficient, blockages can […].

Customer 79

Customer Marketing Marketers Product 79

Duct Tape Marketing

MAY 2, 2017

The Biggest Marketing Challenges for Small Businesses written by John Jantsch read more at Duct Tape Marketing. I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get as much current data as possible to provide for you.

Non-Profit 62

Non-Profit Customer loyalty B2C Marketing 62

Adobe Experience Cloud Blog

MAY 3, 2017

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.

Email Marketing 128

Email Marketing Thought Leadership Marketing Marketers 128

Sprout Social

APRIL 30, 2017

We have a wide variety of topics to discuss in May at #SproutChat. Whether we’re talking about social team collaboration , employee advocacy programs or “social media savagery,” you can expect to learn and network with industry professionals. See a topic that catches your attention? The “add to calendar” will add a meeting notice with all of the Twitter chat details to your schedule.

Analytics 77

Analytics Branding Management 77

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

MAY 3, 2017

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel.

Communications 76

Communications Marketing Marketers Customer 76

Duct Tape Marketing

APRIL 29, 2017

Weekend Favs April 29 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Branding 45

Branding Marketing Marketers 45

Hubspot Marketing

MAY 5, 2017

You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. That's right -- unfortunately, a lot of people still judge a book by its cover.

Non-Profit 145

Non-Profit User-Generated Thought Leadership Communications 145

Sprout Social

MAY 4, 2017

Last year we introduced new ways to use Sprout’s publishing calendar , including message volume indicators, message tags, and the ability to export for offline use. Today we are pleased to announce even more additions to improve your team’s collaboration and campaign management. Full Visibility Into Your Content. Because content planning requires paying special attention to every detail, the new calendar list view allows for quick access to full message text and details.

Management 64

Management Customer Product 64

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

MAY 2, 2017

Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. You can probably guess which platform ranks as the most potent channel for engagement. Since […]. The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group.

Social Media Marketing 74

Social Media Marketing Marketing Strategy Marketing Marketers 74

Duct Tape Marketing

MAY 5, 2017

Case Study: 40% of Sales from SEO written by Guest Post read more at Duct Tape Marketing. Search engine optimization (SEO) is changing fast. It used to be that you could use keyword stuffing and other such techniques to boost your rankings. No longer. Google and other search engines are committed to rewarding quality content that clearly and precisely answers a browser’s question.

SEO 42

SEO eBook Analytics Product 42

Adobe Experience Cloud Blog

MAY 1, 2017

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. But because that can be a crowded space, how can you optimize your advertising over time? Generating more leads from Google AdWords can be tough once you reach a certain threshold.

Thought Leadership 134

Thought Leadership User-Generated Advertising Advertisers 134

Sprout Social

MAY 5, 2017

From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. Luckily there are several strategies that help make sure wires don’t get crossed. In this week’s #SproutChat we discussed some tried and true tips for maintaining consistency on social accounts.

Communications 46

Communications Branding Marketing Marketers 46

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

MAY 4, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey, then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent.

Marketing 61

Marketing Marketers Product Branding 61

Duct Tape Marketing

MAY 4, 2017

Traffic from your competitors; good or bad for business? written by Guest Post read more at Duct Tape Marketing. Competitor analysis seems to be one of the hot topics at the moment in the world of marketing. People are obsessed with what others are doing; so obsessed at times that they forget to focus on their own actions. Being too engaged in what competitors are doing often leads to business owners and marketers becoming sheep; simply following trends and reproducing content that’s already out

Price 42

Price Analytics Communications Promotion 42

Adobe Experience Cloud Blog

MAY 5, 2017

Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. A message is 5x more likely to be seen in email than via Facebook. Email has the highest conversion rate (66%) when compared to social, direct mail and more.

Email Marketing 134

Email Marketing Thought Leadership Direct Mail Marketing 134

Sprout Social

MAY 4, 2017

No ano passado, apresentamos novas maneiras de usar o calendário de publicação do Sprout, incluindo indicadores do volume de mensagens, etiquetas de mensagens, e a capacidade de exportar para uso off-line. Hoje, temos o prazer de anunciar até mais inclusões para melhorar a gestão de campanha e colaboração da equipe. Visibilidade total do seu conteúdo.

46

46

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

MAY 1, 2017

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study, more than 80% of generated leads are lost, discarded, or ignored. Now, that’s a lot of potential revenue out the window simply because. The post Are You Managing Your Leads Effectively?

Management 60

Management Marketing Marketers 60

Duct Tape Marketing

MAY 4, 2017

Should Chatbots Be a Part of Your Marketing Strategy? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Beck. You know the topic of bots is a hot one when the Internet marketing crowd starts selling courses on making millions with chatbots! But, there’s reason for small business owners to start paying attention to this category as it’s probably here to stay.

Marketing Strategy 37

Marketing Strategy Marketing Automation Platform CRM Marketing 37

Marketing Insider Group

MAY 2, 2017

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now. B2B buyers are the same (because you know, The post Why Timing is Critical in Lead Generation appeared first on PureB2B.

Marketing 60

Marketing Marketers 60

Marketing Insider Group

MAY 1, 2017

I’m done talking about “content.” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems. This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content.

Management 58

Management Customer Marketing Marketers 58

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

MAY 3, 2017

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. After surveying a group of marketing and management professionals this year, it’s been reported that conferences and tradeshows top the funnel for producing the most leads and the garnering the highest ROI for B2B […].

Marketing Mix 54

Marketing Mix Management Marketing Marketers 54

Marketing Insider Group

MAY 2, 2017

Would you like to better manage changing priorities on your marketing team? How about getting increased visibility into the projects marketing is working on? Or maybe you’d love a little productivity boost so you can finally make a dent in your to-do list? According to the 11th annual State of Agile Report, these benefits are at the […].

Marketing 50

Marketing Marketers Management Product 50

Marketing Insider Group

MAY 5, 2017

For the 121st episode of The Marketing Book Podcast, I interviewed Sean Ellis, co-author with Morgan Brown of Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success. Sean Ellis coined the term “growth hacker” in 2010. Unfortunately, the term growth hacking is often thought to be all about devising clever workarounds that break the rules of […].

Marketing 48

Marketing Marketers Marketing Strategy 48

Marketing Insider Group

MAY 3, 2017

Channel Links: iTunes, SoundCloud, Stitcher, Google Play When we say the word content, MOST of us refer to the container. It’s a bunch of blog posts, videos, or podcasts. But the audience we aim to serve is after what’s INSIDE our content — the information, the education, the entertainment. So why the heck do brands and marketers spend so much less.

Entertainment 44

Entertainment Education Branding Marketing 44

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications