Martech

JUNE 3, 2024

Most websites have a menu option like “Industries We Serve,” listing sectors such as retail, software, financial services, consulting, agencies and higher education. These sections include industry-specific case studies and language but lack the depth of vertical marketers. Dig deeper: Did martech break B2B marketing?

Pharmaceutical 123

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 123

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Inbound Marketing. Partner Marketing. Personalized Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

JUNE 3, 2019

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. So, Airbnb created these subway ads to educate New Yorkers on why Airbnb is good for local business owners as well as community development. Source: The New York Times. Source: Hulu.

Inbound Marketing 142

Inbound Marketing Marketing Marketers Education 142

Martech

SEPTEMBER 26, 2022

It’s all about answering questions, positioning your firm as the answer to customer challenges and educating people. This is the key to inbound marketing that performs. Fintech marketing should do more than entice and tantalize — it must educate. B2B fintech marketing. The future of fintech marketing.

Transform 109

Transform B2C Finance Affiliate Marketing 109

Lynton Web

JANUARY 9, 2024

Educate Your Staff on Personas Create a master persona document accessible to the entire team. Here's how to do it: Content Strategy: Tailor your blog posts, social media, and email marketing to address your personas' problems and interests. Product Marketing: Highlight features or benefits most appealing to each persona.

CRM 101

CRM Target Market Education Product 101

Duct Tape Marketing

AUGUST 23, 2023

There are three kinds of communities, community of practice where you bring people together to educate them, to teach them something. They said sales and marketing. But everything I learned about sales and marketing was from HubSpot's inbound marketing content because nobody was talking about digital marketing. (19:23):

Energy 53

Energy Whitepaper Health Transform 53

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? billion by the end of 2023 and $232.3

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52