Remove Education Remove Key Performance Indicator Remove Management Remove Whitepaper
article thumbnail

Content Distribution Done Right: Tips and Tricks for 2023

Hootsuite

It also includes any blogs and articles, white papers, or case studies you publish. Educational content. Think ebooks, white papers, webinars, and any how-to content you’ve created. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track.

article thumbnail

How to Create an Amazing Company Blog

Marketing Insider Group

Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. This is the tool we use to manage the one we use to manage all our client’s content. Measure performance to ensure it’s always delivering the best marketing ROI. Reading another blog article.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Key performance indicators should be identified in the strategy. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc.

article thumbnail

The Ultimate Guide to Digital Marketing for Lawyers

SMA Marketing

By implementing these key strategies, you can help your law firm move to the top of search results for queries related to your practice area and location. Claim and Verify Your Google Business Profile This free Google tool allows you to manage your online presence, showcase crucial business information, and collect valuable client reviews.

article thumbnail

Mastering SaaS Content Marketing: Strategies for Business Success

Rock Content

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Think about the answers to questions like the following to identify possible pain points to address: What type of issue is your customer looking to solve by buying SaaS – labor, time management, technical, emotional, or something else?

article thumbnail

How to create a winning content strategy framework

Search Engine Land

It details how you’ll create, manage, publish, promote, and maintain content to meet your brand goals. Nurture your audience : Provide helpful content that educates your audience and builds trust to create more leads. Content manager : Who will be in charge of managing blog posts, including formatting, scheduling, and publishing?

article thumbnail

How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.