Marketing Insider Group

JULY 11, 2023

Quick Takeaways Paid content, also known as gated content, is basically any form of content on the internet that you have to pay to access Customers are already managing 85% of their buying relationship without talking to a human, making high-quality content more important than ever The average B2B decision maker consumes 11.4

Whitepaper 95

Whitepaper Customer eBook Energy 95

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? Kareo Kareo creates software for managing medical practices.

Whitepaper 93

Whitepaper eBook SEO Education 93

Scoop.it!

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. The objective is to position yourself as an education station for all audiences. Build yourself an extensive content library. That allows you to tailor content specifically for each one.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. DALL-E 3 : One of the best image creation tools, it can manage adding text to images and now lives within the ChatGPT interface. Get MarTech! In your inbox.

Whitepaper 91

Whitepaper eBook Advertising Advertisers 91

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. I ended up taking a job with a mid-sized RIA (registered investment advisor) that managed about $25 billion at the time. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Search Engine Land

MAY 17, 2023

But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on performance? In this case, you should support this type of broad keyword with educational content, such as videos and white papers that showcase how lab automation can work in different applications and industries.

Whitepaper 91

Whitepaper Manufacturing Customer Journey User-Generated 91

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. Raise your sights and educate yourself about what’s happening in the broader economy beyond your vertical. So, that doesn’t sound like a pullback to me. Watch the news every day.

Marketing Strategy 89

Marketing Strategy Whitepaper Marketing Marketers 89

Martech

JANUARY 11, 2022

Consumers perform a good amount of self-education before and during the buying cycle, often developing their own processes irrespective of the brand. How to manage customer experience disconnects in your marketing campaigns. Source: Hussam AlMukhtar. How to leverage intent and engagement in the buying cycle.

Whitepaper 104

Whitepaper Transform Education Customer 104

AWeber

APRIL 17, 2024

4 - It frees up your time As a realtor, your life is a busy one, and you need a way to manage your relationships with your clients while also having time to go on house tours, attend settlements, and so on. With that information, you can send emails specific to each group to further educate them in their buyer or seller journey.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Martech

MARCH 31, 2023

Examples include Inside Higher Ed for higher education, Skift for travel and hospitality, Supermarket News for grocers and many others. Common offerings include webinars, white papers, user communities and user conferences. Plenty of industry-specific outlets provide up-to-date news about trends and forces affecting industries.

Whitepaper 91

Whitepaper Promotion Education Product 91

Marketing Insider Group

JANUARY 5, 2023

And in the process, I somehow managed to accomplish both. Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Downloaded our white paper?

Whitepaper 110

Whitepaper Marketing Marketers eBook 110

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. This includes answering questions and publishing educational content to nurture leads. Reports, white papers and other lead magnets. Have you test-driven the Sprout Social Salesforce integration yet?

CRM 111

CRM Whitepaper B2C Analytics 111

Hootsuite

JULY 12, 2022

Or it might mean being education-focused and helpful everywhere. Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper. Try Hootsuite free for 30 days.

Branding 114

Branding Whitepaper Food Energy 114

Tiecas

AUGUST 1, 2023

By providing content that educates and informs on these topics, you can position yourself as a trusted source of industry knowledge. Communicate clearly: When targeting a technical audience, providing value through informative and educational content is essential. Simplify complex concepts without dumbing down the content.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. Consideration.

Whitepaper 90

Whitepaper Email Marketing Customer Journey Education 90

Neil Patel

DECEMBER 1, 2021

If you’re new to medical SEO, it can be a lot to manage. To be clear, you shouldn’t focus only on blog posts and white papers. You might think that just because we’ve been talking about blog posts and white paper, that there’s no room for other kinds of content on your site. It depends on your strategy.

SEO 107

SEO Whitepaper Health Law 107

Marketing Insider Group

MAY 31, 2023

Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective. During this stage, it’s important to create content that educates and informs your audience, like blog posts. Consideration.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Litmus

OCTOBER 25, 2022

Day one just got under way, kicking off two days of action-packed education and inspiration. Lisa Wester (Senior Email & Marketing Automation Manager, Emerson ) shared why it’s vital to put the customer first and what that looks like for marketing orgs—including examples of how her team evolved from product- to customer-centric.

Whitepaper 88

Whitepaper Email Marketing Marketing Mix Management 88

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. As someone without a formal marketing education, she asked a lot of questions. Get calls from sales reps. Receive email after email.

Transform 110

Transform B2C Whitepaper Marketing 110

Marketing Insider Group

DECEMBER 3, 2020

However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. This is why we see such significant interest in Internet Marketing, Database Management, Shipping and Distribution, and Software and Development. of total US retail sales this year.

Retail 91

Retail Whitepaper Food B2C 91

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult to manage. What is the middle of the funnel? Additionally, data quality directly affects lead quality. Marketing can alleviate this problem to an extent.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Search Engine Land

OCTOBER 7, 2022

With thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. More specifically, managing SEO through an enterprise toolset can provide the following benefits: Many tools, one interface.

SEO 95

SEO Whitepaper User-Generated Analytics 95

Rock Content

OCTOBER 30, 2020

Attractive to users and full of advantages for managers, interactive content is already used by about 62% of digital marketers, according to a study by DemandGen. At the end, a CTA offers the download of a whitepaper and captures the user’s contact information. This is what a Demand Metrics research shows. Sales Force.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Content Marketing Institute

NOVEMBER 12, 2018

In your company, you could share with your sales training manager any show-and-tell videos that marketing has created. If you know the overall content landscape, you can help sales enablement or sales training managers source content and accelerate salespeople’s knowledge and performance. It’s a win-win. Product pages on the website.

Content Marketing 94

Content Marketing Whitepaper Customer Journey Education 94

Sachs Marketing Group

JULY 11, 2023

But with a structured approach and by breaking it down into manageable steps, it becomes significantly simpler. It drives traffic, builds brand awareness, educates customers, nurtures leads, and converts prospects into buyers. Embarking on the journey to create your digital marketing strategy may seem overwhelming.

Digital Marketing 63

Digital Marketing Marketing Strategy Whitepaper Marketing 63

Hootsuite

AUGUST 18, 2020

In 2016, YouTube released a whitepaper that made some waves. Of course, for all the impressive jargon, this whitepaper wasn’t a tell-all. Our educated guess is that not just clickability but retention (a.k.a. You can skip the video and manage conversations for your channel using Hootsuite. 2016: Machine learning (a.k.a.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. Writing blogs is a great example of that – managers often decide to revisit their content strategy once they are done with content consolidation or are looking for new topics for their blog. Write more blogs.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Marketing Insider Group

JULY 5, 2015

Help Self-Educating Customers. By 2020, customers will manage 85% of their buying relationship without talking to a human, indicating decision makers will count on content more than ever. 3 Ways To Manage Help Customers Manage The Toll Road. HubSpot State of Inbound, 2014). Gartner Research). Use ‘Content Bait.’

Whitepaper 84

Whitepaper Customer Thought Leadership Energy 84

Orbit Media Studios

JUNE 20, 2023

” Your content strategy may go beyond marketing to include internal education, customer support, and sales. A 150-character tweet or a 15,000-word whitepaper. What process will you use to manage change to your content strategy? Who will manage your content strategy? Who will manage your content?

Whitepaper 83

Whitepaper Content Marketing Management Education 83

Adobe Experience Cloud Blog

JUNE 26, 2014

Think of an old fashioned factory manager, dealing with high turnover rate and constantly trying to keep all of his work stations staffed. It’s important to remember that the more time a lead spends with your content, the more “educated” they become. Relevance is the New Game in Town. Should both CMOs be receiving the same message?

Whitepaper 134

Whitepaper Copywriting Thought Leadership User-Generated 134

Content Marketing Institute

JULY 9, 2018

That said, a thought leadership effort that draws beyond a tight group should be centrally managed with training, a playbook , and governance to avoid employees disseminating opinions or content not in line with the broader strategy. Thought leadership #content should be centrally managed w/ a playbook & governance, says @MatZucker.

Thought Leadership 104

Thought Leadership Whitepaper Manufacturing Education 104

Hootsuite

FEBRUARY 12, 2015

Creating interesting content, whether it comes in form of videos, photos, or writing, helps educate your audience on the inner workings of your company; showcase your products or services in a broader context; and tell your brand’s story in fun, unexpected ways. Save time on your B2B social media marketing efforts with Hootsuite Pro.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Search Engine Land

JANUARY 31, 2023

This is very important as it ensures you can pull the partner’s content onto your own pages to advertise within the ads manager. This can be a snippet of a whitepaper or a few bullets about the company – whatever makes the most sense for your ad.

Advertising 86

Advertising Advertisers Whitepaper B2C 86