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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

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Where is SEO in the business hierarchy?

Search Engine Land

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. Is it better to create a new name you can then promote to generate demand? Do you have educational content about your industry?

SEO 99
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Earned media is any external promotion that your brand earns organically. How to measure paid, owned and earned media performance. The balance shifts again.

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Important Marketing Terms You Should Know

Exposure Ninja

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. It includes the content you share on your website, magazines or brochures you produce, guest posts and digital PR campaigns.

PR 52
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Unlocking org-wide impact: The benefits of a social media center of excellence

Sprout Social

It can include representatives from teams such as social, PR, employer brand, HR, R&D and more. Education Social data is only as powerful as an organization’s ability to use it, and using it proficiently is critical. This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs).

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SEO Forecasting: Should I Use It?

Neil Patel

By trying to predict the future, you can plan ahead and make educated decisions about how to best optimize your website for search engine results pages (SERPs). Similarly, you may find that your competitors are creating video content to promote their products. This includes factors such as organic traffic, keyword rankings, and more.

SEO 81