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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

In particular, marketers raised their eyebrows at the mention of a master’s degree program in social media management at USC Annenberg’s School of Journalism and Communications. At the root of all of this discourse is a fundamental truth: Over the last decade, social media marketing has come into its own as a profession.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter.

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Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

SmartBrief - Marketing

In contrast, less than 15% of the marketing leaders surveyed by Forrester said they planned to cut their marketing technology budget or social media marketing spend. But still, how do you optimize your social media marketing efforts when your campaign budgets are shrinking?

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Email marketing Email marketing is relatively affordable compared to other marketing channels. Many email service providers offer free plans or tiered pricing to appeal to different budgets. For example, HubSpot's email marketing software is easy to use, secure, and free.

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How Ecommerce Transformed Marketing 

Digital Marketer

The fact that the global market size of ecommerce continues to grow reflects these changes. On-site ads and offers, email campaigns, and more can be personalized by leveraging your customer data. Social Media Marketing. Social media marketing is now used across all consumer-facing industries.

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20 Technical Skills Every Marketer Needs

Hubspot Marketing

Social media marketing. To understand which skills are most important for the future, LinkedIn performed a study to find the most in-demand skills —several of which apply to marketers. Email marketing. Social media. Email marketing. Content management systems (CMS). Interviewing.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

As COVID-19 forces us to stay home and keep social distance, we crave human interaction. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Let’s say you own an email marketing software company.