Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Email campaign success metrics.

Non-Profit 115

Non-Profit Direct Mail Key Performance Indicator Email Marketing 115

Duct Tape Marketing

JUNE 26, 2023

Get Your Toolkit Trying To Be All Things To All People Lack Of Competitive Edge Forced To Compete On Price Wasting Money And Resources Inconsistent Branding Low Customer Retention Poor Online Presence Untracked Performance Missed Opportunities Flat Sales And Profits 1. Today, an online presence is non-negotiable.

Marketing Strategy 75

Marketing Strategy Non-Profit Key Performance Indicator Price 75

Marketing Insider Group

JUNE 8, 2021

More opens and responses from email marketing. Higher conversions and profits. Here’s an example of a SMART content marketing goal: Grow website traffic by 10% by producing 12 content pieces a month that use targeted keywords and via distribution in channels (email, third-party sites, social media). Image: CMI.

Content Marketing 111

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 111

Unbounce

MAY 15, 2024

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. CPA helps you understand the financial efficiency of your marketing campaigns, ensuring you’re investing wisely and sustainably in customer growth.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Engagement.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Marketing Automation Platform 106

CXL

NOVEMBER 22, 2022

Digital marketing metrics are values that are used to track and measure campaign performance. The right marketing metrics show how customers react to your digital marketing efforts. Goals determine your key performance indicators (KPIs) , which inform the metrics to track. – Seth Godin.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

CXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88