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Content Marketing for Non-Profits: Tailoring Strategies for Brand-Building and Awareness

Rock Content

Non-profit organizations have more in common with standard businesses than you might think. But content marketing for non-profits differs from other types in some critical ways. What Is Content Marketing for Non-Profits? However, a non-profit is looking for support , which can take many forms.

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10 Signs You Need A Marketing Strategy and How To Get Back On Track

Duct Tape Marketing

Get Your Toolkit Trying To Be All Things To All People Lack Of Competitive Edge Forced To Compete On Price Wasting Money And Resources Inconsistent Branding Low Customer Retention Poor Online Presence Untracked Performance Missed Opportunities Flat Sales And Profits 1. Today, an online presence is non-negotiable.

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The One Thing That Helps Define Success with Content Marketing

Marketing Insider Group

Higher conversions and profits. Increasing website traffic should grow conversions and profits. KPIs (key performance indicators) are imperative to content marketing success! Goal : Increase Leads with Gated and Non-Gated Content. The caveat in the non-successful group is COVID-19. Image: CMI.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

These metrics help brands measure how their email program and campaigns are directly affecting their sales, profits, web traffic, and other important business key performance indicators (KPIs). Email revenue and profit. Here are more examples: Email program revenue & profit. Direct business impact.

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A Guide to Social Media Collaboration

Buffer Marketing

In other words, it’s a partnership with another person or company to present a united front and communicate shared values or generate profit. They can also happen between influencers, brands, non-profit organizations, or a mix of these entities.

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The Direct No-Nonsense Relationship Between Employee Activation and ROI

Marketing Insider Group

And a 21 percent higher level of profitability. With more productivity and engagement and less churn, profit is bound to rise. But when your non-marketing employees take ownership of your company, they become your brand’s best ambassadors. It’s no wonder. And, of course, your marketing team. But don’t just take my word for it.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors.