Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Focus on infrastructure. “It

Email Marketing 118

Email Marketing Transform Marketing Marketers 118

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. It’s a tall order, and you want the very best.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Litmus

OCTOBER 15, 2021

Litmus Live —THE conference for email marketers—is almost here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like Lyla Rozelle. Senior Growth Manager, Appcues. What’s your email marketing origin story? Lyla Rozelle.

Email Marketing 90

Email Marketing Communications Succession Management Management 90

Litmus

AUGUST 13, 2021

In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. If you normally code your emails in tables, then wrap your Snippets in tables. Didn’t make the live webinar?

Analytics 104

Analytics Succession Management Email Marketing Management 104

Backlinko

MAY 21, 2024

Buffer’s Open Salary System Buffer is a social media management tool with a distributed, remote team. For example, they created an Instagram reel sharing a funny conversation about a product feature between a sales rep, customer success manager, and prospect. This makes the content actionable for readers.

Content Marketing 88

Content Marketing User-Generated Marketing Marketers 88

Hubspot Marketing

JANUARY 23, 2023

Where Will Marketing Leaders Cut Costs In A Recession? If a recession occurs, 1 in 4 marketing leaders expect to see budget cuts in their paid social media content, followed by organic social content, print ads, email marketing, and video content. What Skills Should Marketers Focus on for Career Growth?

Marketing 85

Marketing Marketers Management Promotion 85