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How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

Well-researched content helps build audience trust and positions you as a leader in your industry. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below.

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15 Marketing Newsletters You Need to Follow

Scoop.it!

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

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3 ways data can steer you wrong — and how to glean better insights

Martech

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps.