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AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

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How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

Well-researched content helps build audience trust and positions you as a leader in your industry. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below.

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15 Marketing Newsletters You Need to Follow

Scoop.it!

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

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B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

Research Based Strategy. Content marketing research is never ending. And data-driven marketing is only becoming more and more important. This momentum has stayed strong, and it’s our jobs as marketing professionals to keep it going. Overcome The Traditional Marketing Mindset. Image Source.

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3 ways data can steer you wrong — and how to glean better insights

Martech

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. Our email data can inform other marketing channels and even go beyond the marketing team to support customer service, business operations and more throughout the company.