Tiecas

MAY 7, 2024

This lack of clarity leads to wasted resources, misguided strategies, and a misalignment between marketing’s perceived value and its true impact on the bottom line. Industrial Content Marketing Success Hinges on Quality Content Focusing on your products is tempting, but industrial buyers want solutions.

Thought Leadership 52

Thought Leadership Manufacturing Marketing Marketers 52

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

As a consumer marketer, you can align your sales and marketing process in such a way that cross-channel visits are tracked, messaging is automated, and persona-based and timely alerts are sent to sales for follow-up. The best way to do this is by using a marketing automation platform.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Martech

OCTOBER 20, 2021

Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. “The customer data platform starts to act as your marketing hub,” he said. “The kind of data we are capturing comes from multiple sources.

Transform 95

Transform User-Generated CRM Marketing 95

Use Insider

FEBRUARY 17, 2023

Like the previous two entries, Oracle Marketing is a more traditional marketing cloud that bundles different products. Additionally, there are now two versions of Oracle Marketing — one for B2B and one for B2C companies — each of which includes a different mix of products. #7 Personalized email marketing.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Martech

MARCH 30, 2023

But customers’ shifting expectations and behaviors are pushing traditional approaches to their limits. Brands that rely on marketing automation alone find engaging with active customers on multiple channels difficult. For example, if a customer abandons their shopping cart, send them a reminder email.

Customer Journey 106

Customer Journey Marketing Automation Platform Marketing Marketers 106

Martech

MAY 10, 2023

According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year.

Marketing 81

Marketing Marketers Traditional Marketing Management 81