Email Marketing Marketing Marketing Automation Platform New Technology 
Martech
FEBRUARY 3, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Do your sales reps need real-time access to marketing data?
Martech
FEBRUARY 9, 2022
Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Click here to download!
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Martech
NOVEMBER 27, 2023
But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. This is essentially a way for data-driven marketers to: Understand how data is created in their CRM (people, information, etc.).
Martech
FEBRUARY 24, 2022
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Does the vendor seem to understand our business and our marketing needs? Get the daily newsletter digital marketers rely on.
Customers.ai
OCTOBER 20, 2023
For years, marketers have spent countless hours perfecting personalized targeted email campaigns. Now, AI email writers seem like an exciting alternative: similar results with much less work. As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are.
Martech
DECEMBER 8, 2022
The changes in customer behavior during the pandemic forced organizations to improve and update their engagement technology. Now, marketers are looking below the engagement layer in their stack, evaluating and replacing the foundational technology that powers the other layers. The foundational layer. CDP replacements.
Martech
JANUARY 26, 2024
As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. Q: We know where we’re at in the AI hype cycle, but where are we in terms of its use and development in marketing? A: We’re still in the experimentation phase. A: Literacy.
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