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B2B Marketing in 2024: What’s in & What’s Out

Customers.ai

So, let’s dive into these expert tips and kick your B2B marketing and advertising strategies into high gear. B2B Email Marketing Larry Kim, CEO & Founder, Customers.ai Email is a complicated channel. That being said, when we look at email marketing in the B2B space, it’s pretty clear what is out and what is in.

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Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Adobe Experience Cloud Blog

Here are some highlights from our sessions: 11 Secrets to Writing Emails that get Opened , Read, and Clicked. First up was Andrew Kordek, who asked the audience to think about the last experience they had subscribing to emails. Also check in with our blog tomorrow for more Dreamforce content! Salesforce.com'

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What Are the Different Types of Marketing?

Exposure Ninja

If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. Image Source Email Marketing Email marketing is one of the best ways to connect with your audience once they visit your website. Overwhelmed by Marketing Tasks?

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Zero to Hero: A Content Marketing Guide for Brands That Are Just Getting Started

Scoop.it!

Besides, here are 4 more reasons why businesses should care about content marketing: Establish thought leadership Consistently creating and publishing helpful, relevant, and educational content helps customers build trust in your business and establish you as a thought leader.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

Most Innovative: DivvyHQ By combining thought leadership with a quirky, conversational voice, DivvyHQ, a B2B SaaS company, found an innovative way to cater to the needs of their audience. Most Creative: ConvertKit As an email marketing platform, ConvertKit knows a thing or two about making connections.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

CXL

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. Take email marketing platform ConvertKit.

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

Some of the cool features I mentioned above consist of Smart email templates Email attachment tracking tools Built-in verification to ensure higher email deliverability rates Most email marketing tools require a third-party vendor to account for all three of the above features. Get 500 contacts for free !

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