Email Marketing Partner Marketing SEO 
Duct Tape Marketing
OCTOBER 10, 2017
Here are your channels to choose from: Search Engine Optimization (SEO) – This includes on-page SEO and off-page SEO tactics aimed to help you bring in organic traffic from search engines. Using targeted and automated email campaigns based on conversion actions is a great way to get your message to the right people.
Customers.ai
JANUARY 17, 2024
For example, just this past December, we did an event with our partners at Semrush to announce our product integration: What does this mean for marketing agencies? Partner marketing opens up opportunities you wouldn’t have otherwise. Find partners that complement you and share similar target markets as your business.
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Duct Tape Marketing
AUGUST 25, 2015
Now you could argue that there are more or less, or that something should be combined or expanded or that something like SEO isn’t a channel per se at all, but I can make a case for the rational of each on this list and besides that you’ve got to start somewhere. (About ½ of which are additions from the last decade or so.).
Duct Tape Marketing
MARCH 1, 2016
A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. I believe that there are 16 marketing channels available to us today.
Duct Tape Marketing
MAY 4, 2016
Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar – John Jantsch – yep I wrote a book on this topic too! Email Marketing– This includes the use of targeted and automated email campaigns based on conversion actions. Further Reading: The Ultimate Guide to eCommerce Email Marketing.
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