Martech

OCTOBER 20, 2021

The “quick-start” packages that platform-oriented solutions promote will typically lose their luster after three months, when the real developer lifting begins. Do you really need yet another email marketing subsystem in that nifty customer success management platform you’re looking to license?

Product 97

Product Succession Management Promotion Email Marketing 97

Hubspot Marketing

JANUARY 23, 2023

Where Will Marketing Leaders Cut Costs In A Recession? If a recession occurs, 1 in 4 marketing leaders expect to see budget cuts in their paid social media content, followed by organic social content, print ads, email marketing, and video content. What Skills Should Marketers Focus on for Career Growth?

Marketing 85

Marketing Marketers Management Promotion 85

Litmus

DECEMBER 18, 2023

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

Email Marketing 106

Email Marketing Transform Health Marketing 106

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. Experience managing campaign execution across multiple channels.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Moz

AUGUST 7, 2019

Goal 5 — Find one major email marketing insight. Promote it on social, email and normal channels. Featured snippet: “Sales pipeline management”. Featured snippet: “Customer success manager”. Featured snippet: “How to manage a sales team”. Goal 2 — Find one major audience development insight.

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Hootsuite

AUGUST 6, 2021

If you want to level up the role social plays within your organization, you should also consider raising compensation for senior social marketers to match the pay for other lead marketing roles. Get your senior social marketers involved with planning high-priority marketing campaigns, right from the start. Request a Demo.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Backlinko

MAY 21, 2024

Entertain the audience > promote the product. For example, they created an Instagram reel sharing a funny conversation about a product feature between a sales rep, customer success manager, and prospect. Value-Packed Email Campaigns Never underestimate the power of email marketing. Their goal?

Content Marketing 88

Content Marketing User-Generated Marketing Marketers 88