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How to structure people operations to scale SEO success

Search Engine Land

That’s where operations become the key to success. To help you achieve this, let’s explore how to structure people operations to quickly and effectively scale SEO success. To help you achieve this, let’s explore how to structure people operations to quickly and effectively scale SEO success.

SEO 129
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Common Hreflang Tag Issues & How to Fix Them

Neil Patel

There’s also the technical side of SEO that no website owner can afford to overlook. For example: A wrong tag can cause your website to display in the wrong language Problems can occur if there are multiple versions of your site in different languages, but only some have hreflang tags. You all know the power of SEO. Return Tag Issues.

SEO 90
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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. Traditionally, billboards were painted directly onto the side of buildings but then progressed to giant posters pasted onto designated spaces.

PR 52
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New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Adobe Experience Cloud Blog

Unless you have an audience that seeks out your content en masse, promoting your content is the only way that your audience is going to see it. Let’s take a look at 10 tactics that are essential to expanding the reach of your content : 1. What’s the missing link? It’s time to go back to the basics.

eBook 91
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Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Learn how to set your nonprofit social media strategy up for success. Learn how to set your nonprofit social media strategy up for success. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Benefits of social media for nonprofits. Promote awareness.

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How to Write a Great Value Proposition [7 Top Examples + Template]

Hubspot Marketing

It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that's strong enough to lift conversion rates and sales? We'll cover: What is a value proposition? Value propositions are one of the most important conversion factors.

Food 143
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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

To inspire a social movement, Starbucks invites people to show their support by using Fotition – a social platform and app designed to help people complete photo challenges for charity. Visitors to the Upstanders website can also fill out a form to nominate someone who’s making an extraordinary impact in the community.@Starbucks’

B2C 96