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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

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How to Find a Job After College: The Ultimate Guide

Hubspot Marketing

At HubSpot, we’re lucky enough to interview and hire a lot of recent graduates, so I’ve rounded up some advice below based on interviews, applications , and feedback we hear from hiring managers, recruiters, and job candidates alike. One of the leading factors that make finding a job after college difficult is fierce competition.

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

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Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media.