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Marketing Tasks & Challenges If you’re working on initiatives to help buyers make a final decision, you may have already handed the lead over to the sales team, who focuses on: Offering product demos, trials, or consultations to build confidence. Personalizing discounts or promotions to help close deals.
Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. Ads could include product information, customer reviews, and promotional offers. Each section had three sub-sections.
Co-marketing is effective for brands that aren’t direct competitors but have overlap either by audience or industry. For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. had common marketsegments they tackled together. For example, Dunkin’ and e.l.f.
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