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Marketing Strategies Must Evolve With the Times in 2024

Litmus

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. It can’t be an afterthought.

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Influencer marketing trends across industries

Sprout Social

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Influencer marketing has transformed how we shop.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

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What’s Next? Reflections on #SXSW 2024

Businesses Grow

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Brain-based computing ( organoid intelligence ) disconnects our need for rare materials and massive energy consumption. Very useful.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Renasant Bank: Marketing strategy takes step above boring classes. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. And many of them do just that.”.

Education 101
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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

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Redefining Strength: How Anxiety Can Be a Leadership Asset

Duct Tape Marketing

06:14] You talk about transforming anxiety from a weakness to a strength. John Jantsch (06:14): So obviously you spend a great deal of time in the book, not just explaining the people have these anxieties, but transforming them, you know, to being from a, from a what was maybe at one time a weakness, uh, to a strength.

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