Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Transform 141

Transform Event Marketing Thought Leadership Analytics 141

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. We’re starting to see these profound transformations.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Everyone is now trying to read the future of events with marketers reluctant to abandon the huge reach of virtual but missing the true connections of in-person.

CMO 98

CMO Event Marketing Global Marketing Marketing 98

Marketing Insider Group

JUNE 9, 2020

Instead, they hired a “Chief Growth Officer” – a position that was filled not by a marketer but by a sales executive, Francisco Crespo, who took on global marketing as part of his role in the face of the “fast-changing needs of our consumers, customers, system and associates around the world.”. Why CMOs Are a Dying Breed.

CMO 120

CMO Transform Advertising Advertisers 120

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 43

Entertainment Transform User-Generated Marketing Plan 43

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52