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How to Create Evergreen Event Themes, Without the Christmas Trees

Adobe Experience Cloud Blog

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Patrick’s Day and Thanksgiving aren’t the only times of year that marketers can do this, there are tons of fun holidays you can utilize to keep your campaigns and promotions fresh and interesting.

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Summer Is Here—Bring on the Interns!

Adobe Experience Cloud Blog

Are you planning events and want to make sure you have enough marketable contacts in a city? For the less data-eager crowd, here are some other examples of intern-worthy projects: Event Evaluations: As an event marketer, you tend to get flooded with potentially interesting event sponsorship opportunities.

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Thought Leadership.

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They take less time to plan and promote.

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How We Rank #1 Get a Million Visitors (And Win All Our New Customers)

Marketing Insider Group

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. We have clients who are founders from growing startups who don’t even have a single marketing employee. Marketing Strategy articles 1x per week.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.