Remove Event Marketing Remove PR Remove Promotion Remove Thought Leadership
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What Are the Different Types of Marketing?

Exposure Ninja

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics. And now I have a method.

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Make sure a portion of your marketing budget goes to this valuable strategy. Thought leadership positions your company as an ideological go-to when things get tough or questions arise. PR & Social Media.

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They take less time to plan and promote.

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5 Ways To Make Your Social Media Shine at Your Next Event

Adobe Experience Cloud Blog

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. A couple of ways to promote your hashtag?

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Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

To host a truly great event, you need to consider how each of your marketing channels can be used to promote or support your event. PR: Traditional PR won’t allow for too much creativity here, but that never stops me! Executives: This can make or break your event—make sure to get executive buy in!

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