Adobe Experience Cloud Blog

MARCH 1, 2013

Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. You’ll need a different PR strategy based on whether you are hosting or sponsoring an event, but for both you need to formulate a solid plan.

PR 134

PR Whitepaper Promotion Customer 134

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics. And now I have a method.

Transform 105

Transform PR Marketing Marketers 105

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Event Marketing including Webinars From attracting attendees to registration administration to post-event follow up, the event management lifecycle can be laborious. Event marketing capabilities streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up.

CRM 132

CRM Analytics Marketing Marketers 132

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. It includes newsletters, discount offers, company updates and more.

PR 52

PR Marketing Marketers User-Generated 52

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They take less time to plan and promote.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Crafting these before you employ your marketing is important for a few reasons: Key messages keep your organization aligned. Email marketing.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Digital Marketing.

PR 119

PR Marketing Marketers Non-Profit 119

Marketing Insider Group

JANUARY 26, 2021

PR & Social Media. The key is to think of your content as a PR tool and social media as the promotional channel. Initiate conversations that don’t involve selling your products or promoting your company. Traditional Marketing Channels. Likewise, make sure you’re focusing on the “social” aspect of social media.

Thought Leadership 133

Thought Leadership Traditional Marketing PR B2C 133

Marketing Insider Group

JANUARY 6, 2020

Marketing and PR professionals, company leaders, and content creators and managers will all get valuable insights and education from this conference. The event is amazing (just seeing and possibly meeting Ann Handley alone makes this marketing event worth the price!) MarketingProfs B2B Forum. Dreamforce.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. A couple of ways to promote your hashtag?

Thought Leadership 124

Thought Leadership PR Promotion Place 124

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 96

Copywriting CMO PR Social Media Marketing 96

Econsultancy

DECEMBER 13, 2021

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. UK ad market expected to be the second highest for growth in 2021. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

OCTOBER 17, 2019

For example, if you already have a blog that's rolling out weekly content in your niche (owned media), you might consider promoting your blog posts on Twitter (paid media), which customers' might then re-tweet (earned media). Small Girls PR. Digital strategy: Event marketing. The free option? We've got a crush on @keke ??

Marketing Strategy 128

Marketing Strategy PR User-Generated eBook 128

Adobe Experience Cloud Blog

MARCH 9, 2015

To host a truly great event, you need to consider how each of your marketing channels can be used to promote or support your event. PR: Traditional PR won’t allow for too much creativity here, but that never stops me! Executives: This can make or break your event—make sure to get executive buy in!

PR 132

PR Thought Leadership B2C Food 132

Welcome Software

MAY 3, 2022

In this blog, we'll delve into the essentials of crafting an effective marketing campaign plan template and how best to utilize it for maximum impact. First things first: What’s a marketing campaign? Event marketing: For businesses that thrive on face-to-face interactions, hosting or sponsoring events can be a strategic move.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40