The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers
Hubspot Marketing
JULY 30, 2023
Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.
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