Marketing Insider Group

NOVEMBER 8, 2012

Question every dollar and require that good old fashion business plan. Model the appropriate marketing mix in order to achieve a higher return on marketing spend. Create an audience-first marketing mentality. Here’s an idea: Zero-based planning. Take all your old assumptions and throw them out.

Marketing Strategy 105

Marketing Strategy Inbound Marketing Fashion Marketing 105

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. Sometimes, inbound demand generation isn’t enough to fill our funnels.

Telemarketing 94

Telemarketing Inbound Marketing Customer loyalty Whitepaper 94

Marketing Insider Group

NOVEMBER 8, 2012

Question every dollar and require that good old fashion business plan. Model the appropriate marketing mix in order to achieve a higher return on marketing spend. Create an audience-first marketing mentality. Here’s an idea: Zero-based planning. Take all your old assumptions and throw them out.

Marketing Strategy 100

Marketing Strategy Inbound Marketing Fashion Marketing 100

Marketing Insider Group

MAY 3, 2010

I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard. But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. I hope you’ll join me.

Inbound Marketing 79

Inbound Marketing Telemarketing Customer loyalty Marketing 79

Marketing Insider Group

MAY 3, 2010

I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard. But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. I hope you’ll join me.

Inbound Marketing 76

Inbound Marketing Telemarketing Customer loyalty Marketing 76

Marketing Insider Group

AUGUST 10, 2010

Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting. Good luck on your new campaign. I’m sure it will be a success since you planned for it.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

AUGUST 10, 2010

Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting. Good luck on your new campaign. I’m sure it will be a success since you planned for it.

Marketing Strategy 67

Marketing Strategy Telemarketing Customer loyalty Marketing 67