Set Up

FEBRUARY 6, 2024

We mostly still refer to this as ABM (account-based marketing) segmentation, whereas the more modern terminology is hyper-personalization. TLDR: Companies that value the essence of good marketing and compelling storytelling are inspirational to the contributors.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Content Marketing Institute

NOVEMBER 19, 2017

Innovators, renegades, and visionaries – If you are a leader in marketing or the overall business (or want to strengthen your relationship with those leaders), you’ll find that reinvention and transformation is the name of your next content marketing game. Resources for content marketing newcomers.

Content Marketing 107

Content Marketing PR Transform Manufacturing 107

Use Insider

OCTOBER 7, 2023

Understand customer behaviors, characteristics, and preferences Collecting behavior, demographic, and transactional data in a 360-degree view gives you a single source of truth for understanding customer characteristics, behaviors, and preferences—the foundation for creating and engaging key customer segments.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

In spite of nearly every predictive model, Trump went on to win the electoral college in relatively decisive fashion. Ergo, our cognitive system is willing to pay a price in the short-term in order to be unpredictable. You’ll see best-of-breed applications in segments like CRM or marketing get bigger and broader.

Thought Leadership 126

Thought Leadership Transform CMO Fashion 126