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Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and targetmarkets. reduction in marketing overhead costs (versus 7.0% Inflationary pressures continue to constrain marketing activities, with 43.5% in Spring 2024) 8.5%
Just think about where marketing sat five years ago. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. That was marketing’s main function. CMOs need buy-in from major players to push the marketing agenda and be effective.
It’s also important to determine how you’ll assess your progress along the way, so be sure to set your keyperformanceindicators right out of the gate, as well. Work with your team to set both long-term and short-term goals.
So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific targetmarket where I could excel and establish my expertise clearly. Expand into new geographies While we had established a solid reputation within our local market, we knew that true growth would come from expanding into new geographies.
So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific targetmarket where I could excel and establish my expertise clearly. Expand into new geographies While we had established a solid reputation within our local market, we knew that true growth would come from expanding into new geographies.
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