Duct Tape Marketing

DECEMBER 4, 2024

There are a heck of a lot of tools out there now that are helping us get better at segmenting rather than just like market segments, but actually all the way down to individual segments. This next trend, number four, I'm calling AI-driven marketing orchestration. There's going to be a lot of hype. And I think that.

Market Trends 68

Market Trends Transform CRM Marketing 68

Martech

SEPTEMBER 25, 2023

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. In today’s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. Using AI to show marketing’s value Enter AI.

User-Generated 122

User-Generated Finance Marketing Marketers 122

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.

Marketing Automation Platform 120

Marketing Automation Platform Manufacturing CRM B2C 120