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The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Access targeted audiences You know your products and services arent for every single person out there.

Branding 101
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What Is a Risk Assessment? My Complete Guide [+ Free Template]

Hubspot Marketing

In industries like healthcare or finance, this could mean avoiding hefty penalties or fines. When Adopting New Technologies Integrating new technologies , such as IT systems or machinery, can introduce new risks. Without this, your business could be exposed to new vulnerabilities​.

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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Adobe Experience Cloud Blog

So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question. Like with so many other nascent technologies, data mining and sales force automation were expensive and complicated in those early years.

CRM 104
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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

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NACD: In an Era of AI, Boards Must Disrupt Legacy Leadership by Brian Solis

Brian Solis

The technology could make many existing business models unsustainable and, worse, obsolete. For example, industries such as finance, health care, retail, and manufacturing will see profound shifts in how they operate, serve customers, and generate revenue. AI is expected to create entirely new categories of products and services.

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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. CRMs serve too many masters: Marketing, Sales, Data, Finance teams all seek answers from the CRM and, sometimes what poses as a success for one department, is a threat for another.