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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

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Digital out-of-home branches out with programmatic

Martech

Being a highly-trusted retailer now puts CVS in the position to communicate with these customers about next best actions that are highly relevant and also respect their privacy and legal rights by complying with HIPAA (Health Insurance Portability and Accountability Act) regulations. It’s all experiential to them.

Gen Z 112
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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Marketing

BeReal’s Global Campaign BeReal kicks off a global marketing campaign to find 'The Realest Person on Earth' with a 3-week paid vacation prize. Gen Z’s Influence Ambitions Consistent desire among Gen Z to become influencers (57% in 2023 vs. 59% in 2019).

Gen Z 90
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.