Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

Retail 119

Retail eCommerce Gen Z Transform 119

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Gen Z 119

Gen Z Millennials Fashion Food 119

Sprout Social

MARCH 12, 2024

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. That’s why leaders from across the business should ask their social team for regular updates on brand health during a presidential election.

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Neil Patel

DECEMBER 28, 2021

This part of the Search Trends report breaks down searches by different topics, including: culture economy entertainment environment health and wellness news and events philanthropy representation sports. Use the Google Trends Report to Find Topics that Appeal to Gen Z. Even more impactful, Gen Z makes up over 40 percent of U.S.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. According to the World Health Organization, about 6.3

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. This trend will show most clearly in the consumer app space – think fitness, health, nutrition and productivity.

Gen Z 104

Gen Z Non-Profit Millennials Shipping 104

Hubspot Marketing

APRIL 10, 2023

HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z. Consumers will buy products on influencer recommendations over alternatives. Additionally, 27% of social media users follow virtual influencers.

Gen Z 101

Gen Z Health Influencer Marketing Product 101

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. For you to thrive, you must prioritize your health and well-being first.

Health 79

Health Gen Z Food Marketing 79

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. The industry that had the highest cooperation efficiency with Instagram influencers was Health Care, where influencer posts were 4.2x Source ) 18. Source ) 19.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Sam Sam ( @samsliftlife ) is a Liverpool-based fitness coach and TikTok creator.

Branding 97

Branding Gen Z Fashion Food 97

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. 58% of Gen Z think the more absurd, the cooler it is. My first conference in 2010 represented the dawn of social media — unbridled excitement!

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 107

Gen Z Content Marketing Health Millennials 107

Girl Power Marketing

AUGUST 24, 2023

With this information, you can start crafting your marketing blueprints for 2024, specifically tailored to your female audience. Relevance It’s important to ensure that the influencers you choose resonate with the interests and concerns of your target audience, whether it be parenting, health, lifestyle, fashion, or any other specific niche.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. This is especially true for Gen Z consumers. Take Del Preto’s social listening ritual. “My

Gen Z 74

Gen Z Branding Finance Health 74

SmartBrief - Marketing

JANUARY 21, 2024

Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z.

Product 83

Product Branding Gen Z Health 83

SmartBrief - Marketing

MARCH 19, 2024

This has become a movement that generations from baby boomers to Generation Z have embraced. Its focus is on mental health, gun violence prevention, environmental sustainability, diversity, equity, inclusion and anti-racism, demonstrating the power of simple purchases.

Gen Z 108

Gen Z Law Marketing Marketers 108

Search Engine Land

MAY 8, 2024

For instance, if your target audience spans different age groups, focusing only on Gen Z won’t give you insights into how it affects older generations like boomers. The answer to some of the issues this research raises can be related to the technical health of your website, but it can also come back to behavioral science.

SEO 93

SEO Gen Z User-Generated Health 93

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Interestingly, in response to health-related concerns, McDonald’s announced in 2004 that it would discontinue automatically suggesting the SuperSize option with every order.) This last one is a biggie. They expect to do business through digital channels.

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketing 128

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Martech

OCTOBER 18, 2022

Being a highly-trusted retailer now puts CVS in the position to communicate with these customers about next best actions that are highly relevant and also respect their privacy and legal rights by complying with HIPAA (Health Insurance Portability and Accountability Act) regulations. It’s all experiential to them.

Gen Z 116

Gen Z Retail Transform Advertising 116

Hubspot Marketing

MAY 16, 2023

Their audience bases are also prominently Gen-Z. They have young audiences, which can help brands better target Gen-Z. For example, on these platforms, you might see discussion about anything from alternative health to machine learning. These two apps include AR/VR filters, musical overlays, and interactive games.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Rock Content

FEBRUARY 17, 2023

Now that health conditions have improved, the spike may be leveling out. The platform has been designed with Gen Z in mind, including their language, values, and interests. It is currently growing at a fast pace but not the accelerated pace it was heading at prior to COVID.

Gen Z 78

Gen Z Health Communications Digital Marketing 78

Businesses Grow

JANUARY 19, 2023

The thing that has nagged at me for a long, long time is this trend in the world around mental health. It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression. 51% — and the average for every other generation is 24%. It haunted me.

Gen Z 74

Gen Z Health Marketing Marketers 74

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. This was reportedly driven by low or stagnant wages, high cost of living, health concerns relating to the COVID-19 pandemic, and a desire for remote work. Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? What’s quiet quitting?

Gen Z 99

Gen Z Millennials Health Management 99

Businesses Grow

MAY 1, 2023

GenZ is suffering from mental health pressures from multiple fronts. Ipsos believes the most significant opportunity on social media is livestream commerce. This trend is massive in China and picking up speed in Europe and the U.S. This is creating a move toward core values of wellness, happiness, and less screen time.

Gen Z 129

Gen Z Marketing Marketers CMO 129

Power Digital Marketing

JANUARY 19, 2023

It’s probably difficult to rank for a keyword like “best fitness app,” since there are many companies using this for all kinds of queries—from weight loss to bodybuilding to general health. Why TikTok is Gen Z’s favorite search engine. For Gen Z, TikTok Is the New Search Engine. Want to get started?

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Hootsuite

DECEMBER 13, 2022

In sickness and in health. Are we leaning into millennial cringe or Gen Z chaos? While I wouldn’t recommend this for most brands, I think it’s appropriate for Candy Crush’s product (a fun mobile game) and audience (Gen Z/younger players). There’s dust in my eye. Bride/Groom POV. Tag a bride/groom. Cue the sparkle.

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Weekly episodes of the Escape Your Limits podcast feature discussions with entrepreneurs about health, exercise, productivity, and the mindset needed for success. Podcasts reach younger audiences.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

JUNE 22, 2021

One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. For Mental Health Awareness Month, brands like Headspace and Trill Project partnered with Tumblr to create content for the Post it Forward blog. Why you should be on TikTok.

Customer 114

Customer Gen Z User-Generated Health 114

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. It’s time to flex those Twitter fingers and take it to the next level ????

Gen Z 52

Gen Z Health Retail Millennials 52

Neil Patel

DECEMBER 3, 2021

Employees working in the tech and health fields are the next biggest group to join the great resignation. Burnout is a factor for Generation Z age groups too and this group also wants greater flexibility and control over their schedules, and they’re dissatisfied with their work/life balance. Why are staff leaving?

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Generation Z showed us what the intersection of technology and humanity looks like. They’ll likely expect their workplaces to offer mental health coverage and resources.

Millennials 128

Millennials Health Education Gen Z 128

Marketing Insider Group

SEPTEMBER 8, 2020

Boomers and Gen Z. For example, if you are a carpet cleaning company, explain the health risks of not cleaning your carpets. Regardless of their age, gender and life experience, consumers have a hard time letting an email go unread, especially if it’s personalized. In short, we just can’t quit email. Everybody uses it.

Email Marketing 81

Email Marketing Gen Z Inbound Marketing Education 81

Hubspot Marketing

DECEMBER 28, 2023

But it also spoke to a growing and evergreen trend: Gen Z is consuming less alcohol than previous generations. Along with the help of influential Lebanese baker Um Ali, the British Islamic Medical Association and McCann Health sought to change that. In every vibrant setting, somebody enjoys a 0.0%

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104