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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media marketers are also betting big on influencer marketing in 2023. Influencer marketers work with influencers/creators in fashion (41%) the most, followed by lifestyle/vlog (40%), fitness/health (37%), food (34%), travel (33%), and family (33%).

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Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies]

Hubspot Marketing

Education and Health Services. Education and Health Services. Additionally, inbound leads overall saw a small annual increase with Education and Health Services (16.76%) and Leisure and Hospitality (17.15%) seeing the greatest gains. Education and Health Services. Are Marketing Emails Struggling to Be Seen?

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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

TikTok’s hold on the digital ad market more than doubled in 2022, while Amazon gained market share due to its ad business being able to target users by their purchases and browsing history. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘

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Don’t miss out on 75+ free martech sessions and solutions

Martech

, an eye-opening, four-part discussion featuring leaders from HBO Max, Accenture, and El Camino Health, and led by MarTech Editorial Director Kim Davis. From big data to big ops: The new foundation of marketing and customer experience , featuring Scott Brinker, Editor, chiefmartec.

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Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Edwards University.

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The Geeks Won Part Two: New Perspectives on Data Science

Marketing Insider Group

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

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Digital out-of-home branches out with programmatic

Martech

Being a highly-trusted retailer now puts CVS in the position to communicate with these customers about next best actions that are highly relevant and also respect their privacy and legal rights by complying with HIPAA (Health Insurance Portability and Accountability Act) regulations. It’s all experiential to them.

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