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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. So, how’s it going so far?

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Digital out-of-home branches out with programmatic

Martech

Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. Younger consumers – including Gen Z and the even younger Gen Alpha – simply don’t see a clear distinction between a digital and a real-world experience. Image: DPAA. Programmatic impact.

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Marketing

Content Monetization & AI Effect YouTube expands access to content monetization and adds a generative AI effect called Bloom in YouTube Shorts, transforming people into vibrant topiary structures. Gen Z’s Influence Ambitions Consistent desire among Gen Z to become influencers (57% in 2023 vs. 59% in 2019).

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.