article thumbnail

The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. Currently, 47% of social media marketers say their brand sells directly within social media apps. Social media marketers are also betting big on influencer marketing in 2023.

article thumbnail

The Geeks Won Part Two: New Perspectives on Data Science

Marketing Insider Group

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital out-of-home branches out with programmatic

Martech

Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. DPAA President & CEO Barry Frey in avatar form. Image: DPAA. Programmatic impact. This relationship and trust with customers is why advertisers would want to connect with them through CVS retailer channels.

Gen Z 108
article thumbnail

Top Innovative Online Business Ideas for 2024

Vertical Response

Remember, marketing your brand is not a one-time event but a continuous process that requires consistent effort and adaptation. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models.

article thumbnail

Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Ranked second are personal care/health and fitness subscriptions (36%), followed by pet subscriptions (32%), which have seen the largest jump in growth in recent months, up from 5 th place in 2020. Sales growth across most retail categories is now flatlining, with some such as health and beauty declining by 29.2% billion, up from $386.1

article thumbnail

It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Marketing

Content Monetization & AI Effect YouTube expands access to content monetization and adds a generative AI effect called Bloom in YouTube Shorts, transforming people into vibrant topiary structures. Monk Mode: Limiting Social Media Use Individuals adopting 'monk mode' to restrict social media use for better mental health.

Gen Z 81
article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.